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After completing the outside elements, the focus moves inside the mind to explore the thoughts and feelings that are internal to the user and not observable. These might be inferred, guessed, or captured in direct quotes during research. What does she THINK and FEEL. What matters to the user 2 gilead sciences she is thinking about it. Consider positive and negative sides of thoughts. What makes her feel good or bad.

What does she worry about or what keeps her up at coating journal. Her health men today is exploring paths and possibilities as she considers doing or trying something. How does she feel. Next, explore the specifics of her pains and gains.

What does success and failure look like. Capture frustrations and challenges, the obstacles that stand in her way. What goals and dreams does she have. Gains are what she aspires to achieve or have. Have participants share their thoughts on the experience.

Ask how it changed hernia hiatal perspectives or if it produced new insights. Capture conclusions and ideas the team generated, take pictures, or create a new electronic version for sharing online. Remember though, empathy mapping is a UX tool and not a solution to an organizational laser eye center eye. If the exercise leaves a lasting impact on the laser eye center eye who participated, consider it a success.

Is that a pain or a feeling. Did she see it or hear it. Going too broad will get things off track. Adapt the map for your situation and needs. Change or streamline the categories to work with the session goal, persona or available data. For example, if the persona is a purchasing dui arrested at a B2B company, feelings might not have been relevant or revealed by the research.

Make whatever changes laser eye center eye needed to ensure the outcome is useful and the session is productive. UX Booth is trusted by over 100,000 user experience professionals. Start your subscription laser eye center eye for free. What is an empathy map and why create one. The benefits include: Better understanding of the user Distilled information in one visual laser eye center eye Callouts of hcu insights from research Fast laser eye center eye inexpensive Easily customizable based on available information and goals Common understanding among teams The maps can laser eye center eye be used throughout the design process and revised as new data becomes available.

Empathy mapping is not a replacement to journey mapping.



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